Discover something that adds a little joy to the ordinary.

ALENA ST. JAMES was born in 1963 and became a designer in Los Angeles, USA. Immediately after her design studies, she started her exciting career. Following initial successful creative jobs, she quickly became responsible for designing major lifestyle brands, soon to be followed by her own studio and consulting company. Even as a businesswoman, she never loses sight of her ultimate intent: simple, convincing design.

Discover the beauty of something thats uncomplicated.